Citroën Projector
Discover the new Citroen C3 at Champs-Élysées - Paris

Production / hardware
Holocube (rapid-media)
Concept and development
Lab101 (rapid-media)
iPad design
Project Video
Vissual Assault
For the launch of the new Citroën Picasso we came up with the idea of projecting a photo on a 3D shape a technique know as anamorphism.
Floating triangles and parallelograms where used as the projection canvas. These shapes where inline with Citroen's creative technology theme. Rotating these shapes with the iPad to the correct viewing angle would reveil the whole picture. When not used the shapes morphed from picture to screensaver mode keeping everything in motion. The cinder framework was used to render everything in real-time on the gpu.

people creative session creative session blue ipad people1 people2